Why Apple should release a 7-inch iPad?
The launch of Nexus 7 has triggered a spiral of rumors about the launch of an iPad Mini, which seems to be endless. We wonder, what would be the reason why Apple decided to launch a 7-inch iPad?
The truth is that we have some precedents in the company of the block. Apple decided to launch an iPod mini and iPod nano to "fresh air" in the mp3 market, since we all know that the iPod Touch is much more expensive than any other. For the iPad, the main reason is that the Kindle Fire and the Nexus 7, Google does not take a piece of cake.
Many users think that Apple is unlikely to enter the market for low-end tablets. As evidence, when the market was fashionable netbook, Apple did not release a Netbook. Like the iPhone, how many times have we heard rumors of a cheaper iPhone? So far we have not seen a cheaper version of iPhone. Instead of these two products Apple released the MacBook Air and the iPhone, two revolutionary products. There was much criticism for the price of the same when it launched, but time is proving that, for example, $ 999 MacBook Air 11-inch are not easy to match for the competition.
Would a successful iPad Mini ? If we look at the market or the BlackBerry Playbook 7-inch or the Amazon Kindle Fire have won, but of course, are not iPads.
When talking about why the next iPhone 5 should have a screen of 4 inches or more, the market reality is reduced to the following: now users can choose between a 3.5-inch iPhone and other phones of 4 or more inches but not iPhone, and while many chose the iPhone, many others choose the phone more than 4 inches is not iPhone. By moving to the 4-inch Apple certainly would not lose any customers, but could gain many of which now choose the largest screen phones.
We could apply the same thinking to the iPad . Despite being the undisputed market leader Tablets today, people will buy when you opt for a smaller and cheaper.
While recognizing that when you type StarBucks coffee shop, or in waiting rooms at airports and train the people who run Tablet mostly leads iPad. It looks a Kindle, but it is almost impossible to see others like the BlackBerry playbook.
We've been talking about in a previous article on how Google is launching its Nexus 7 at cost , which commented that goes against its own members, such as HTC and Samsung's own, they do need to make a profit from the sale of hardware .
Amazon has already shown its willingness to launch a Kindle Fire 2, also very economical, giving up a share of the profits on the hardware in order to attract customers to your app store, books, music and movies (not the first Kindle Fire We can hardly consider a tablet, is more of a front-end of the Amazon store).
According to Apple, the reason that competition is decided by 7 inches is because it is the only way to approach the cost of a 9.7-inch iPhone.
Years ago Apple was better, but much more expensive than now. The logistics team of Tim Cook has managed a feat with the iPhone and the MacBook Air, be better and less expensive.
If Apple says it can make a 9.7-inch iPad for the same price that competitors can make a 7-inch tablet, how much would it cost Apple to make a 7 inch Tablet?
It's hard to imagine that Apple managed to make a 7 inch iPad with a price of 200 € and get huge margins, but it was hard to imagine a 9.7-inch iPad at a price of 500 € and with huge margins in 2010 and did. We must not forget that the iPad 2 is now selling for 400 €, and I'm sure Apple still has a good profit margin.
Since Apple runs a pretty high price range, it is hard to imagine an iPad Mini with a price of 300 or even € 400, and yet still more profitable than the large model.
This release would be that consumers for whom price is a decisive factor to have a choice of Apple, even for schools or businesses that buy large quantities could be an advantage, leaving the current iPhone for those who want a larger size screen.
Also, if launched before Christmas, as rumored, could lead to sales of millions of devices, as happened with the iPad and iPhone.
Given all this, it is possible for a 7-inch iPad for Apple supusiera a new bestseller.
Do you see Apple well and will soon launch the iPad Mini? We'll know soon ...
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iPadizate , the best blog about the iPad from Apple.
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