Apple released today three new TV spots during the opening ceremony of the Olympic Games in London. Ads are bold and unlike anything we've seen before Apple. They are humorous and show an Apple Genius blue shirt to the rescue of customers.
In the first we see the Apple employee as laughs and Mac computers do not show the client the added value of using a Mac
In the second, we see a future father knocking at the door of Genius at 4 am to ask for help with a greeting card to the hospital.
And at last the Genius is in a plane and a customer who has forgotten their anniversary asks for help to make a movie with iMovie.
As I said Apple has tried to inject some humor into their ads and leave a little line that had so far.
What do you think of the ads? Do you think that the Genius of the shops are so kind?
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