Tim Cook talks about the rumors about the new iPhone 5

During the conference on the results of the last quarter of Apple, the Apple CEO Tim Cook, had time to say that the iPhone does not have jurisdiction , as we have seen, and also took the opportunity to comment on the many rumors and speculations that are on the new iPhone . The reason was none other than explain how it affects the sale of existing devices in the company of the block. We assume that rumors concerning reports in blogs and press, and speculation concerning the possibility that customers decide to buy the current device to wait for the new, and especially when we all know that Apple's changes every year.

While the CFO, Peter Oppenheimer, seemed more concerned with the cost of these rumors and speculation have on sales of current devices, Tim Cook had a very pragmatic view. Cook paraphrase:

"We do our best to keep our plans confidential and secret work, we take extreme measures to do so, however, this does not stop and ask people to speculate. We can never stop that. That's one of the best things about this country. So we will not stop wasting energy on. I am so happy that people want what's next. "

Oppenheimer certainly see Apple lose money as people who delayed purchases in hopes of new products, but Cook clearly seen as the money of those same people also end up in Apple in the future. Furthermore, these rumors and expectations that are created around the Apple products they are still an essential part of marketing for the company.

Apple has released a new iPhone every year since 2007. Smart shoppers know that Apple will announce a new iPhone this year. Cook is upset with these buyers but buyers are not Apple today. He knows that will make the appropriate queue to buy the new iPhone when it comes out later this year.

What do you think? Do you think that the many rumors of new devices makes the sales go down today?

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Track | iMore

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