John Ive speaks on the Apple Design Process

In the last hours have been showing rather strong images about the parts of a supposed iPhone 5 . Until now we had seen separately, but the fact is that rumors become much stronger when we see all the components together and ready.

Well, whether or not these final finishes, it is clear that Jony Ive have had much to do in its final design. Indeed, the Senior Vice President of Industrial Design has been talking to the Creative Summit at the British Embassy this morning, on the philosophy of design at Apple.

To begin with, has admitted that the benefits are not the main guides to make decisions in your company, but the main motivation is to make good products. However, Apple is very pleased with the market reception of its devices, and therefore their profits.

He also talked about the bad days for Apple. Those days when the bankruptcy was rondándoles continuously. At that time, Steve Jobs admitted that their products had to improve a lot, and as a result of that would come downturn.

This happened in the 90's, when Apple was about to disappear. Steve Jobs returned to the company in 1997, and his aim was never to make money. The truth is that the move surprised many, since it is a typical decision support to emerge from bankruptcy.

One of the highlights of the talk was when Ive spoke of the creative process. For him, begins with a vague idea that is taking figure as a group of people begin to talk about it. Discussing and debating, get clarify the aspects necessary to launch a prototype.

At that time, when the idea is palpable, the entire creative team, engineers and designers can sit with her and start polishing the details. Thus, soon find out the right direction in which to focus all their efforts and thus gradually improve the product.

Wise lessons, right?

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Track | 9to5Mac

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