Tablet at cost price ... Will the iPad?

Tablet at cost price ... Will the iPad?

The launch of Microsoft Surface and Google Nexus 7, have challenged the supremacy of the iPhone for years to come. Still, all analysts agree that neither Microsoft nor the Tablet of Google, may overshadow the iPad and always have to fight for second place in the list of sales.

Andy Rubin, Google's vice president, confirmed that Nexus 7 is going to sell at cost, even before adding marketing costs and $ 25 bonus for the store Google Play (these costs are borne by Google as an investment). So are the partners of Google Android Tablet on the market that will pay.

John Gruber from Daring Fireball, reacts with these words to Andy Rubin's statements:

"It must be music to the ears of Sony, Samsung, Acer, HTC, and anyone else who is trying to sell Android tablet, you know, make money. Where "music to the ears" actually means "a shit sandwich."

It is clear that Google does not intend to box with the Nexus 7, cares more about getting a good user base, taking the tablet, spend their money on movies, music, applications, books and games on the Google store Play. And it seems that Google no longer trust any of its partners to implement Android in tablet market. And no wonder, given the results.

The only thing more or less, has become popular among the public is the Kindle Fire, which if you can affect, and much, the launch of the Nexus 7. Recall that Google incorporates Tablet, at the same price, better technical characteristics and the latest version of Android.

And the other major victim could be the Microsoft Surface, which must have a very good price to compete with the Nexus and the iPad .

If the Redmond chose to launch the Surface with a price better than the iPad 2 , assuming the cost of licensing Windows RT and renouncing the direct benefits for the sales of Xbox Live, you could put them at serious risk to their partners themselves unable to match the price of your tablet, as will happen with the Nexus 7 from Google.

Recall that the tablet market "invented" Apple iPad launching the first. If other companies have to sell at cost price to compete with them, has not won the battle and Apple? IDC estimates that in 2016 the iPhone will have a 60.8% market benefits of the tablet.

Certainly not look good for competition. But we must recognize that this competition, Apple will not fall asleep and have to keep innovating so that neither Microsoft nor Google, will gain ground. For users this is great news, this ensures a future of innovation in the market for tablet.

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iPadizate , the best blog about the iPad from Apple.