The rumor that Apple may begin to compete in the video game industry with its own console has been present in the hive for several years. In fact, when Tim Cook introduced the third generation of iPads, important people related to industry, as the president of Epic Games, said that the new Apple device had more power than consoles like the Xbox and Playstation 3.
One of the questions that could not miss during the interview with Tim Cook, Apple's CEO at the opening night of the D10 AllThingsD conference was that if Apple were interested in making their own console and go on to compete in one of the generates more benefits industries.
Tim Cook's answer was direct: "Apple will not compete in the traditional video game industry." Given the manner in which the company is targeting this market, we can get an idea of what Cook is saying. Apple is offering something more portable gaming platform, with hundreds of thousands of applications, phone, messaging, GPS, etc.. Apple's gamble is somewhat different, because it is focused on making games. Manufactures hardware that gives options to do many things.
Cook also acknowledged that there are people who buy the iPod for music, but there are a large percentage who do play the titles on the App Store.
More- Statements Tim Cook on AllThingsD Siri in D10
Source- USA Today
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