According to data collected by the consulting Jumptap, users of the iPhone and Kindle Fire are typically more likely to lend to the ads on your mobile device.
The report for May, the seven-inch tablet Amazon generated a 1.02% Click-Through Rating (CTR). For its part, the iPad came close to 0.9% CTR.
For the study, analyzed the web surfing habits of more than 100 million mobile users. One conclusion we can draw is that no matter the size of the screen to listen to a listing. For example, the Galaxy Tab stops at the 0.53% CTR.
However, the iPhone with only 3.5 inch screen, 0.84% reaches a value of this sought. According to the consultant, recommend that advertisers exploit the unique characteristics of each device to make ads more creative, rather than obsessing about the size of the screens.
What conclusion can we draw from all this? As an iPad Mini may make more sense than ever for Apple.
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iPadizate , the best blog about the iPad from Apple.
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