Thursday, June 14, 2012

Apple to Google, "WHAM! Across the mouth "

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Apple to Google, "WHAM! Across the mouth "

As you all know, Apple confirmed on Monday the WWDC2012 Keynote in IOS 6 would stop using Google maps to switch to using a proprietary system, which sure is a big blow for the Internet giant. Bye bye Google Maps ...

Everyone knows that Steve Jobs had no appreciation for Google and it seems that this mentality still prevails in Cupertino. Will iOS 6 the first big step to de-Googletizar Apple hardware?

If you followed the Keynote or have seen the video of it , began with a video that Siri was mocking the names of the different versions of Android saying it had created "Ben & Jerry" (by reference to ice cream with all new versions of Google's operating system). In addition there was also time to compare the new Samsung phone with a fridge. If you have not seen it, here you have a video with the first part of the Keynote:

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As if this were not enough, when he left the head of IOS, Scott Forstall, used a slide that showed the high fragmentation of Android over the use of IOS and as 80% of users use iOS 5 .

Andy Rubin, head of Android, posted a tweet a couple of days ago saying that Google was getting 900,000 daily activations of devices, but the truth is that from the outside gives the impression that Google has lost control of Android.

27 to June 29 is celebrated the Google I / O which will be interesting to see how justify why IOS platform remains the first choice for the vast majority of application developers.

Apple has partnered with 15 different suppliers of maps, including Bing Maps will use data from Microsoft, which can make a big impact on Google, and not only by NO use of their maps, but because it can trigger the loss of use of other services.

The apple company, so far, no search engine itself, so I always tried to play down the search by mobile phone for the use of native applications. With the inclusion of maps in IOS 6, Apple is making headway in the local search business, a very important to Google.

On the other hand, the implementation of Banners in Safari makes each time you visit a website that has application, this suggests you use the application instead of the browser, preventing Web sites laden with Google ads.

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Need more signs of divorce between Apple and Google?

In iOS 6 has announced the full integration into the Facebook system in order to complete than we currently have iOS 5 and Twitter. But what about Google +? At the end of the social network is another great, right?

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Another novelty presented that make us think that Apple wants to completely ignore Google in the future, is the new application Passbook, with which you can organize all your coupons, credit cards, boarding passes, offers and much more in one place.

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Okay, not a wallet, but a lot paves the way for possible future implementation in order to compete with the NFC system. So far NFC is not having much welcome, is only implemented in the U.S. and some associated shops, but could be a good business in the future.

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We must not forget the Apple voice assistant, Siri . The Keynote was announced several new features Siri which will partner with the service Yelp to give us recommendations for restaurants, make reservations for them and so on, again, will not have to go through the form.

We already know that Apple tends to control over technology, a need that leads them to make products with high integration, so with or without Google's clear that Apple wanted to get into the world of maps and has done so.

On the other hand, Google's foray with Android in the mobile world that Apple has broken up its plans to try to continue being who "cut the cod." However, we must recognize that this competition makes both giants have to be constantly innovating, which, to the lovers of technology, we love it.

We want to hear your opinions, do you really think that Apple's goal is to "kill" Google? Tell us in the comments.

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