Siri is not just "Google's murderer" is a Gold Mine

To what extent Siri represents a threat to Google?

In line with the previous article on "divorce" between Google and Apple , today we will talk about how Siri can become "the murderer" of Google, and also many benefits to Apple.

In a recent past, Google had an ally in Apple's iPhone, which provided its Maps service, Youtube and search, while Google collected data and data from the millions of users of IOS.

After spending years collecting data, Google decided to compete with Apple launching Android, which has triggered Apple to try to avoid by all means that the data of their customers arrive at the competition, hence the launch of own maps in IOS 6 and intention to promote the use of Siri.

Siri is not only a voice assistant, Siri is a powerful tool to have a great knowledge of customer information very important in the current business model.

Another Google service now well integrated into the ecosystem IOS is Youtube. Today we see very difficult for this service may disappear from Apple hardware, since it has a high market share. Yes, Apple may well develop a video system itself, not without resources. However, in addition to huge amounts of money that Apple know that you would need a very large user base and content generation capacity, which is more difficult to attain. Not impossible.

Almost more unlikely that Apple develop a search engine itself, as commented in the previous article. Another option would be to change the default search provider for Bing, the Microsoft search engine, but it would change a rival for another, so it would not make much sense.

However, the search need not be replaced, can be intercepted. Think about it, if you look through the browser is Google who receives data from that search. But what if instead of looking to the browser through Siri we? So will Apple's servers that perform the query, so Google will not receive our data.

So far the use of Siri is very limited (in addition to the limitation of language and location), but we all know that Apple has resources to spare for that to change. But if it is the day that Siri running smoothly and always show us the results we seek. Apple would get this way, almost without our realizing it, to avoid Google search.

Apple does not have to mount a huge data provider, you can simply pick up from here and there to show us the results we need. As shown in Keynote, is the path they have taken the apple, including Siri reviews and information on sports, movies, restaurants and some other service, using various specialist suppliers.

Increasing the use of Siri, Apple will have on their hands demographic, behavior, tastes and a long list of all the millions of users of Apple devices. Invaluable information. Information to lose, or fail to win, the almighty Google.

The war has begun.

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iPadizate , the best blog about the iPad from Apple.