The news that Apple wants to permanently remove the iconic poster of Uncle Pepe de la Puerta del Sol in Madrid has raised many protests. The company is preparing its largest opening in Spain, in the heart of the capital, with a building that will house not only as a large proportion, but also the company's offices in Spain.
In his contract, asked Apple to take off the poster of Uncle Joe. For several months, does not appear on the roof of the building, but the excuse was that he had removed for the renovations being carried out on site.
Now there is a movement within the website Change.org asking Apple to return the poster Tio Pepe to its original place as part of the history of Madrid. This is what is said in the statement of the request:
The luminous Tio Pepe from Puerta del Sol in Madrid is a part, since its installation over 75 years, the urban landscape of the town and Court.
Apple wants to open its first store shadow in the center, but putting the condition that not reinstall after completion of the refurbishment of the former Hotel Paris owned by the Diaz family Estrada. As the contract of that family with Gonzalez Byass, Tio Pepe distributor, concluded in September, in principle there would be no problem.
No problem except that this commercial has lit New Year's bells, parades of kings, and other manifestations 15emes has background films, postcards, books ... It is part of the landscape of Madrid, and can not eliminate it.
So Apple requests the opportunity to Gonzalez Byass to renew his contract, and Diaz Estrada family not to put draconian conditions to succeed.
Whose side are you on the poster controversy?
More information- request at Change.org
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