Adeven says that the App Store application is infested zombie

Zombies are a good topic to develop games and making movies, but no developer wants his application to become a "living dead". German research firm Adeven said almost two thirds of the IOS software on the App Store there are "zombies" that is, applications with no downloads, are invisible to users and have no ranking. In the analysis, 400,000 have found applications of this type.

Adeven on Tuesday launched an application called apptrace with which it is showing some surprising results. According Adeven CEO, Christian Henschel:

"The reality is that there are only a couple of thousands of applications that actually have downloads. This is a closed system basa Apple, in which difficult to find some applications. There is a good browser, so the only way to discover new applications is the list of the top.

If you're not on that list, probably not you application will not be discovered by anyone. The top 25 tend to be companies that spend millions of dollars to get to the top of these lists. If you are an independent developer with a small application, it will be very difficult for users to discover your application. "

Apptrace find these applications in a crowded market, as do Keen.io, Count.ly and Flurry.

But apptrace has a different approach. To begin with, is a free resource that offers a solution closest AppData and ranking of applications through an interface and a nicer view of the segment deeper. Analyses of Android will arrive in the fourth quarter, but for now apptrace IOS collects data from the 155 countries where the App Store is present.

Adeven already prepared some key improvements to the rest of this year. The larger the inclusion of an analysis of in-app purchases, something that will make Keen.io apptrace can compete, although Henschel says the combination of perspective and external intera be unique.

"We not only measure the success of the application, but also within the ecosystem. Very soon also launch a feature with which we buy our applications with others, something that no one is available at this time. "

Apptrace incorporates an advertising funded model for developers. At the moment it is necessary to integrate multiple SDK into their applications to handle different ads AdMob and InMobi, but apptrace soon incorporate a unified SDK to handle the analysis of all networks in one place.

And if everything is free, how make money Adeven with this? According to CEO:

"The main reason that founded Adeven is to open up the mobile ecosystem. We believe that if we provide more transparency then there will be many applications that will make money in this ecosystem and we will find ways to participate in these revenues. But first, we are very focused on ensuring that application developers use our service. "

These words do suspect that the service is free only for now, but in future it is very likely to become a subscription service. As a curiosity, did you know that the App Store is nothing less than 1,899 applications "Lantern"? Almost nothing.

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Track | GigaOM

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