Jonathan Ive, Apple's vice president of design and one of the closest friends to Steve Jobs has made a statement this week that help us understand one of the reasons that led Apple to the top. According to Ive, chief designer of the products of the company: "Apple's goal is not making money, but offer good products."
When Steve Jobs rejoined Apple in 1997, his immediate objective was not to generate profits, even though the company was on the verge of bankruptcy. According to confess Ive, Steve Jobs's obsession was to make products that were good and that people liked. With this maxim Jobs led the company to the top.
"We are very pleased with our profits, but our goal is not to make money," says Ive. "It may be shocking, but true. Our goal and what excites us is to make great products. If we do, people will like. And if we know how we will generate profits. "
Since Steve Jobs died, Jonathan Ive has talked more than ever about the keys to running Apple. Will you share this goal other relevant companies in the technology sector?
More- Jonathan Ive says working on the most important product of his life
Source- Wired
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