Open trails is hard work. Continue through them is easy. Whether you're an explorer, machete in hand, opening way through the dense jungle, a developer who launched an innovative application in an App Store full of applications, or a giant in consumer electronics that makes an exciting and accessible to the general public, costs a fortune and a huge amount of time and effort to introduce a winning product on the market. And very little time to copy it.
This is the reality of modern market. Whether you're an independent developer who launched a successful game and looks like a giant game makes an exact replica, as if you are a mega corporation to launch a product that completely changes the mobile device market and see how other they copy the design is trying to do with the market and the world works.
Samsung has copied almost embarrassingly Apple products, from boots to desktop icons. Now the partners of the manufacturers and retail competitors are fighting in court to determine how much of the copy is legal. Apple has also copied some ideas and implemented his style over the years.
In fact, innovation is on the shoulders of what came before, great artists steal the inspiration of the great artists of the past and everything is mixed.
It's the same view as copied the idea of an independent developer that has worked hard to publish your creation on the App Store, to see how the ideas that had copied Apple's interface for mobile devices. Do not change anything.
Even in the case of greatest hits, innovators enjoy only a small period of time to profit from their creations, just enough time between the release and those that are slow to replicate. If something is good, if it works, if successful, is copied. Is it really a coincidence that Samsung, a company that has been copied to Apple, is the most successful has had on their platform?
The only way to fight back and keep them at bay is to take those windows of success and build on them, and do so not as easy to copy.
That's why Apple does not just sell phones and tablets.
Sell iTunes and icloud. Sell AirPlay and Siri. They sell an experience that becomes something that just works. Sell something that once you have bought, other purchases may offer even greater value to join all parties.
You can buy an iPhone and have a phone from another company. But if you have an iPhone, iPad, Apple TV and Mac gives you a much higher value. Your applications have the same look and work the same way in all your devices. Your music, movies and TV shows are synchronized and available on all your devices. Your personal information, browser tabs, and page of the book in which you have been synchronized across all your devices.
You can download an application on your iPhone, have the same application on your iPhone, and your family see through AirPlay any event of the Olympics in 55-inch TV you just a few minutes later.
It is just one example of the many added values offered by Apple. It is the functionality, the experience of customers, and the effect of brand values that can not be copied. It is a product strategy that is almost incomprehensible to the strategy is to copy.
At this time, Apple is spending millions of dollars on lawyers, fighting against Samsung in all continents, and prototype devices and revealing stories of stuff that never would have revealed, all because they are outraged that Samsung copied the iPhone and the iPad and copied refrigerators and many other products for decades.
When Steve Jobs launched the Apple iPhone, said he was 5 years ahead of competition. Now 5 years later, even the best of competition can not match the user experience consistency, quality and content provided by IOS and iTunes.
Tim Cook said Apple could not be the one to develop the world. The worst thing about copying is that you are losing the ability to innovate.
Apple's reaction against Samsung is understandable. Most of us would have done the same if we had been copied or stolen. But the truth is that it seems a losing battle, if not Samsung will be another.
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