Microsoft wants to strengthen and to this end Skype has decided to acquire GroupM by 60 million euros. GroupM and has extensive experience in the field of instant messaging through smartphones and is currently available for IOS and Android, and other mobile operating systems. However, WhatsApp remains the preferred application for users to send messages to your contacts.
Thus, Microsoft plans to implement new tools in the Skype chat to make the program worthy of competence and power users to take WhatsApp. It has a tough task ahead.
Source: El País
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