Promotional messages Notifications ¿? But what?!

The capture you see in the above is a notification of the journal editor Project received PatrickJ of iSource (and subscribe to the magazine) three days ago. Project is the first magazine published exclusively for iPhone, the content draws on themes such as fashion, science, international culture, business and tourism. If you attain to read well or do not understand English, which contains the notification is as follows:

Giving away iTunes gift cards of 30/50 lbs. Contest seventh number of the magazine: What's in the pocket of David Schwimmer? Send an email to with the response editor@projectmag.com to enter the contest.

As the editor says angrily iSource, what we care about the well-known actor who has Friends in the pocket? ... It is true that the notice announcing the new issue of the magazine, and maybe a contest in which cards are drawn iTunes gift - in exchange for email addresses? - is relevant for users of IOS, but are a Notification to promote the contest? Possible and dangerous precedent that, if extended, will most likely be vetoed by Apple .