Wednesday, January 25, 2012

Now available "Inside Apple", an attempt to break the secrecy of Apple

inside apple Ya disponible Inside Apple, un intento de romper el hermetismo de Apple

Today has gone on sale expected "Inside Apple", a book of 240 pages which reveal some of the best kept secrets of Apple. The author, Adam Lashinsky, editor of Fortune magazine, created this work as a result of interviews with dozens of Apple employees and tries to give us more details about the keys to success of "Most Admired Companies and America's secret."

In the work we see references to words used internally by Apple, its relationship with employees, suppliers and media, his way of giving interviews and respond only to what the company wants and other details.

A recommended reading that sheds some more light on the key leadership of Apple. The book, in English, is available on Amazon for about 10 euros (paper) and iBooks Store for 13.99 euros.

Links: Amazon | iBooks



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