Key to the success of Apple stores "make the purchase in an experience"

A key point of Apple's success lies undoubtedly in its stores. The company knew from the start how to convert a "mere purchase" throughout "an experience". The person behind this concept is Ron Johnson, who until June 2011 was the director of the division of Apple stores and is responsible for ideas like the Genius Bar and Apple 2.0 store concept.

Ron Johnson recently left his position at Apple to become CEO of the U.S. retailer JC Penney. A decision that struck at the same Steve Jobs, but Johnson says he does not regret at all having gone to JC Penney.

In his new role has told its employees to apply exactly the same tactics you used with Apple: "to make customers come into our stores by its magic. Making shopping an experience. "

Johnson's model has been a resounding success, as evidenced by more than 350 Apple stores worldwide. Other businesses, such as Game Stop chain, trying to apply the same theory.

A key again, the success of Apple's business.