Apple may be joining forces to start offering its customers the iTunes Store a new feature called, for now, "iTunes Replay." If so, we could download any movie or TV series to a maximum of five times (that's the figure that Apple could have agreed on the distribution rights).
Additionally, the Cupertino company could be working also offer video streaming to face fierce competition from Netflix in the U.S. (the company that will run in Europe in 2012). To do this, you must first take several agreements with film distributors and cinema, will take time.
Clearly, Apple will need to bet more on the film and television content in the iTunes Store. Hopefully these two rumors come to fruition.
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