It is fashionable to discuss the keys to success for Apple, and the writer Leandro Zanoni was also set up this type of research and published the book "The Big Apple". In this free publication can find 10 keys to the success of the Apple company, shelled and analyzed one by one, by the author of the work.
How were they created Apple products? What kind of responses received by the public? Why have become symbols? These are some of the questions that Leandro Zanoni answered in his work:
"This book was born with a death. On October 5, 2011 Steve Jobs died and media around the world covered the story like a rock star, a Real Madrid player or a great actor in Hollywood. They referred to him as a "genius", "the creator of the twentieth century" and even compared him to Leonardo Da Vinci, Thomas Edison and Albert Einstein. The myth was born. His face was cover of major newspapers and magazines: Newsweek, Rolling Stone, Wired, Time, Veja, etc.. "
The author promises that its pages will find "the spirit and achievements are several reasons for Apple." You can download the book from the Web " The Book of Apple . "
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