If you use the iPhone regularly to enter online shops and shopping, you are not alone. According to a study of trends in purchases made from RichRelevance, the iPad brings together the vast majority of buyers and scouts shopping sites across the spectrum of mobile devices.
The market for online shopping from tablets and smartphones has increased from 1.9% of all online purchases in April 2011 to 4.6% in April 2012. This is partly thanks to the iPhone , which accounts for 90% of total purchases from mobile devices.
IPhone users spend more time shopping and spend more money than they do from other mobile devices. The conversion rate (the ratio between the number of users who buy a product and the number of users simply browsing through the web) iPad is 1.5% compared to 0.057% for other devices.
Each user visits an average of 6 online stores per session, which is much more than the 3.6 average for iPhones, and 4.1 on average for other mobile devices. Something that has surprised us is that the average purchase from an iPad is about $ 158, compared with $ 106 for other mobile devices. This data is even greater than the value of the average purchase per user from a computer, which is $ 153.
In general, users do not require many small things, but a few products. The average is 52.66 dollars per item, compared to 21.86 per item for computer users, and 23.80 dollars spent by users of other mobile devices.
Regarding the time when they buy, it seems that iPhone users tend to buy the weekend, and evening. It's funny because the other mobile device displays the same data for working days for holidays.
And you, Do you use your iPhone or your computer to buy? Do you do only on weekends? Are you surprised that iPhone users spend more than the rest?
Track | Padgadget
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