The rental system video streaming for excellence in the United States remains Netflix, which destroys the market and leaves quite apart from iTunes Store. Through Netflix you can watch on your TV, iPad, iPhone, etc., Any streaming video or DVDs of your catalog request for a low monthly fee (10 dollars). Moreover, Apple's model allows only pay for each title or chapter number you want to view.
So no wonder that Netflix currently owns 61% of the market, followed by Comcast and a third position is Apple's iTunes Store only 4%. Apple still has a market to conquer.
Source: iLounge
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