Wednesday, May 11, 2011

Apple removes iAds applications for children

iad Apple elimina iAds de las aplicaciones para niños

According to some developers are reporting, Apple is beginning to withdraw advertising campaigns iad in applications that are targeted at smaller home.

With this particular decision Apple has managed to reduce to zero the only way for developers to get some benefits (see app Dex, a form of Pokemon) but on the other hand, it is logical to think that children are not the main objective of certain campaigns advertising.

Therefore, from now does not approve any application for children that contains advertising from IAD (we assume nor accept advertisements from third parties).

After the jump you have the letter sent by the application developer App Dex iad team and answer:

Last Thursday I had a fill rate Particularly awful iad of 5%. This isn't new, Problems I've had before. Then on Friday at 0% fill rate, Then on Saturday Another 0% fill rate. I emailed Apple and posted a question to the company's developer forums. Today I finally got a reply:

Follow-up: XXXXXXXXXXX

Hello Michael,

Periodically we review the apps in the IAD Network to Ensure That All apps receiving ads Are aligned with the Needs of Our advertisers. Currently, Our advertisers prefer advertising That Not Appear in Their Applications That Are targeted for users That Are Young Children, sincere Their products at That Are Not targeted audience.

We Appreciate your Understanding.

Best Regards,

Iad  Apple Support Network, Inc. 1 Infinite Loop Cupertino, CA 95014

Source: MacStories



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