The Marketing and advertising group WPP has made its annual survey of international brands and has gently place Apple in the number 1 on the list.
The brand value is calculated by performing a financial analysis and a market where over two million collected from surveys conducted by customers worldwide.
Apple becomes the most valued brand in 2011 with a value of 153,000 million dollars, 84% more than the same period last year, and a 859% increase since 2006. Is placed ahead of Google, who has been presiding over this list for the past four years.
Another point to consider is that companies are at the Top 100 have risen in the last year of economic recovery around 17%, representing 2.4 billion dollars.
Fortune magazine also has something to tell us is that Apple enters the list of 500 largest fortunes, and is positioned at number 35 with 65,000 million profit. 21 posts and climbing and getting into the Top 50.
Furthermore, the Cupertino company has been the seventh in creating jobs (fortunately in our country too, with the stores of Madrid, Barcelona and Valencia and possibly soon in Marbella by the end of the year). In total 12,600 new employees in the annual period.
The gains of 14,000 million dollars in 2010 helped him to become the 8th most profitable company, when last year he held the position 26. In the category of computers and computing, Apple passed Dell in gross profit and was placed second behind HP.
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