Friday, May 4, 2012

RIM assumes responsibility for the controversial campaign at an Apple Store

Screen Shot 2012 05 04 at 1.43.00 PM RIM asume la responsabilidad de la polémica campaña en una Apple Store

After several days of uncertainty, RIM has finally released that is responsible for the advertising campaign "Wake Up" which took place last week at an Apple store in Sydney. A group of "demonstrators" carrying signs stepped off a bus and protesting in the windows of the establishment of Apple shouting "Wake Up" (wake up).

Although at first came to local media to ensure that it was the last marketing strategy of Samsung, after much controversy, the company RIM Blackberry makers, announced that it has been its marketing department in the country responsible for the campaign "Wake Up" and, therefore, Samsung has not had to do with it.

So RIM makers have been forced to reveal, before time, they were the ones who were behind this campaign has received so much criticism. The aim is to promote a new release of RIM in Australia next May 7.

More- The disgraceful campaign of RIM

Source- MacWorld



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