A psychologist at the University of San Francisco (USA) has analyzed the game "Angry Birds" and explained why it is so addictive. According to the expert, the game's presentation and gameplay are the first two strengths of the application that has been so successful for the iPhone.
Not only that, but the expert explained that the game is so addictive because it uses the same mechanism of slot machines.
According to article 20 Minutes to talk about this topic: "It becomes addictive because it gives the false impression that a better person. But you are improving something wrong, you just become an expert in a damn game. "
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