They say it is the integration of Ping! With Twitter, partly so, because if you Ping! Twitter account linked to, whatever you do / post to Ping! be issued in Twitter. In addition to Ping! Twitter import your contacts with Ping!
But for those who do not have (or want) Ping! iTunes is the integration with Twitter, you do not need an account of Ping! to encourage your friends to buy the music you like. Just walk into iTunes and use the link "Share with twitter" ( where is that? ) and your amiguis using Twitter web page will see something like the video.
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