IPad users, the most receptive to advertising

"Of all users of mobile devices, users iPad are the most receptive to advertising and the media prefer" is the conclusion drawn from a recent study by Nielsen.

For this study took into account users of mobile devices like smartphones, iPhones, iPad, etc. By analyzing your spending habits has come to conclusions as relevant as the iPad users are more active when making purchases online. 36% of them bought products online through your computer after seeing an ad in your iPad.

A quarter of them went to the store to purchase after viewing the ad on your tablet, 12% bought through your phone and only 8% bought through self iPad.

If you are an advertiser keep this in mind: 60% of respondents said that if it is free access to content, advertising seems fine.

If you use Do you agree with this?; If you are an advertiser Have you adapted your advertising to mobile devices?

Track | Puromarketing