Four years as Distimo App Store

The App Store meets this month Distimo four years and has been analyzing how it has developed into a highly competitive global market.

The App Store was launched in July 2008, a year after releasing the first iPhone. At that time, only 500 applications were available for download, but that number began to grow rapidly as people began to realize the value of third party applications to meet the needs of a wide range of consumers. Today There are more than 650,000 applications available in over 150 countries.

However, the increase in the number of available applications has been accompanied by a decrease in mean discharges per application in the United States. The number of downloads per application among the 200 most popular applications fell from 15.4 in its peak in June 2010 to 8.4 in June 2012, probably due to competition means that now has many more applications available.

As expected, total revenues are increasing as it grows the App Store. What may surprise is that the number of paid apps downloads only increased by 13%, while the average selling price decreased by 16%, resulting in net income by 5% lower.

So where does all the extra money? The increase can be attributed exclusively to In-App sales, ie, within applications. In June 2010, only 7% of revenue was generated from sales within applications. In June 2012, that figure increased to 68%, making it one of the biggest changes in trends in the App Store over the past two years. Payment applications have seen a slight decline in market share versus In-App purchases, but In-App purchases have increased from 29% to 84%.

There are applications in all categories that have a system of In-App purchases, but the increase in revenues mainly come from the games and newspapers. Only 21% of the free games offer In-App purchases, but this proportion increased significantly to 77% when the sample is reduced to the 300 most popular free applications. The proportion of In-App purchases is even higher among free applications in the category of newspapers, where there are fewer applications, but 91% of the 300 most popular offer to buy In-App.

The App Store is a perfect example of successful global market, and while in the U.S. has been a major driving force due to its popularity, has lost some ground in terms of importance to developers. This change is an extremely important factor for developers who want to succeed in other countries, where the 200 most popular applications and consist of localized applications blockbuster.

The progress of the Apple App Store has been amazing with the emergence of new markets and growth in the number of available applications, as well as revenue growth continue to rise thanks to the evolution of In-App purchases.

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Track | Padgadget

iPadizate , the best blog about the iPad from Apple.