This is how Apple convinced record companies to get into the cloud is

Finally know what kind of deal Apple did with Sony, EMI, Universal and Warner to release their music from the Cloud: Money. As reported in The New York Times , Apple advanced large sums of money to these companies to convince them to join his new platform (we're talking about a payment in about 25 - 50 million dollars a record label).

The figures vary in future payments, depending on the number of songs that users have of each company.