Thursday, May 26, 2011

CNN interview with the CEO of Square

CNN Money, the economic section of the prestigious CNN, interviewed one of the men of the moment: Jack Dorsey, CEO of Square. Square offers an accessory that is being well received in the U.S. and that is a credit card reader to process payments directly from your iPhone or iPad.

Dorsey says that have managed to distribute (for free and through his website) over 1 million readers. However, Apple stores, according to policies of the facilities, are forced to sell for $ 10. The fact that market these readers in stores Apple has shown that customers like the reader more black than the white color (black only available in physical stores of Apple), probably because they "stick" more iPhone color black, which is the model that have most of their customers.



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